By the end of 2020 full of surprises, such as the spread of the COVID-19, which had radically changed our lives. Among these changes that have occurred to us is the change in consumer behavior. Especially with the application of quarantine and the closure of most stores. This thing has led people to become more interested in e-commerce. Now, with the end of these procedures, people are starting to return to their normal life little by little. Stores and restaurants began to open their doors to people with the implementation of safety measures and the application of marketing strategies to ensure the return and loyalty of their customers.
In this article, we’ll talk about the top 4 customer retention strategies in 2021 that you can apply right now in your store to ensure that you keep customers longer. And make them loyal to your brand, not just your sales and events.
1. Show support for your customers and build you relationship with them:
As we know standing is a normal person. A person with a mind and feelings affected by his surroundings. Therefore, he must be treated based on that. Always strive to strengthen your relationships with your customers and make sure to increase their satisfaction in dealing with your brand. Make sure to provide the best customer service among your competitors. Of course, without forgetting an outstanding loyalty program. To make them return more.
Also, don’t forget to show support to your customers, and to share the same values and principles with them. Besides, make them feel valuable and worthy when they buy from you. For example, you can do charitable work for the benefit of those affected by the COVID-19 from your store. Or, you pay an amount to charity for every purchase from your customers. This way, your customers will feel the value they provide when doing business with you. Also, this method will increase the strength of your relationship with them because you make them know that you share the same principles.
The image below is an example from a brand offering customers the opportunity to support charities. And share the same values
2. Make sure to increase your email marketing:
You may think that the era of sending emails to your prospects and waiting for them to open them, read them, and click on the link on them is over. But let me tell you that email marketing is still at its peak. According to a study, the total number of e-mail users reached 3.9 billion users in 2019, and this number is expected to rise to 4.3 billion by the year 2023. This number is so large that you should consider using email marketing to reach more customers.
Send personalized emails to your customers to remind them to return to your store, especially after the crisis is over. Send them emails to congratulate them on their birthdays. Or remind them how many points they get and when will they expire to have them rush to you to redeem them before it’s too late. Of course, do not always forget to customize your customers’ messages and mention their names. Don’t make the email looks like it was written by a robot. Make them think that it was you who wrote it for them. In a study, it was found that emails assigned to customers ’names had a higher open rate of 26%.
Look at this personalized email and how it was allocated to call the customer by his name and remind him of the number of his points and their validity period.
3. Building communities of your brand on social media:
With the end of 2020, which forced people to stay at home. Most people spend their days procrastinating and jumping between social media. This increase in internet usage and browsing can be used to your advantage. Increase your social media presence and create communities around your brand in social media.
And here we mean creating groups and pages of Facebook, WhatsApp, or other social media. The goal of these groups is to create a community of loyal customers around your brand. Those communities help your customers to share some of their experiences with your brand, aspirations, and suggestions. The communities you build around your brand will of course be the best way to connect with your customers. And they will increase their confidence and loyalty to your brand.
Invite your customers to subscribe to your communities on the social media platforms they use and keep them close to you. The image below is an example of a popular food network and its Facebook community.
4. Make sure to build an outstanding loyalty program:
Do you want to implement the easiest and best customer retention strategies? Do you want to increase the loyalty of your existing customers and double your profits? Want to interact with your brand and increase its popularity? Of course, who wouldn’t want all these things for their brand? There is a solution that guarantees you these features and more. Use a loyalty program for your Brand. Loyalty programs guarantee you an increase in the loyalty of your customers. Additionally, They help you increase your sales. Because as we know, the probability of selling to an existing customer is greater compared to a new one.
Loyalty programs encourage your customers to return and deal with you again, especially with the spread of the Corona pandemic, which has prevented people from going out. This led to the closure of many stores. These stores began to use loyalty programs and other customer retention strategies to compensate for losses and maintain their customers for a long time, not just for the period of sales.
Loyalty programs also help you increase your popularity among customers, especially if it is a coalition program with several brands. And In this field, we can say that our Boonus platform provides the best solutions for customer loyalty. Here at Boonus, we guarantee unique and varied loyalty programs that help you retain your customers and increase their loyalty. We also provide excellent services to our customers from support, periodic maintenance, and employee training. In addition to that, we provide an in-depth analysis of your program and how to improve it. Here at Boonus, we are keen to provide a premium experience to your customers, increase their loyalty, and thus increasing your profits. Apply now and take advantage of the various benefits and services that we offer.
And in the end, we can say that retaining customers is one of the most important things that you should take care of. Increasing your customer loyalty will inevitably mean increasing your profits because the current customer is spending more than the new customer. He will also have a higher probability to buy than the new customer. So you should try out the previous customer retention strategies to increase your customers’ loyalty and keep them engaged to your brand.